Describe a successful company that you know about.

You should say: the name of this company

what this company does

what kinds of people work in this company

and explainwhy you think this company is successful.

Apple is an Americanmultinational corporationthat designs and

marketsconsumer electronics,computer software, andpersonal computers. The company's best-known hardware products: the iPod, theiPhoneand theiPad.

As of August 2010, the company operates 301retail storesin ten countries, and anonline storewhere hardware and software products are sold. As of May 2010, Appleis one of thelargest companies in the worldand themost valuable technology companyin the world, having

surpassedMicrosoft.

Apple have about 46,600 full time employees and 2,800 temporary full time employees worldwide and hadworldwide annual sales of $65.23 billion last year.

Apple has established aunique reputationin the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortunemagazine named Apple，the most admired companyin the United States in 2008, and in the world in 2008, 2009, and 2010.

重点词句

Multinational Corporation跨国公司

Worldwide annual sales 全球年销售量

Unique reputation独一无二的声望

其它素材

What Qualities Does A Successful Company Have？

1. retaining the staff who have the right skill sets

2. meeting the ambition of the company

3. foreseeing changes in the market