摘自蓝皮书

BLUE BOOK OF NEW MEDIA

annual report on development of new media in china (2011)

2010 was the great symbolic year in the history of the development of new media. Internet and mobile phones and other new media continued to triumph. With the depth of penetration of Internet to the society,there was a rapid development of new media in the world.New media“revolution”continued to proceed.Major event in the field of new media happened frequently.New media development experienced with a qualitative leap.

From global perspective,China’s new media emerged in 2010,Chronology of the development of three important features: New media highlighted Chinese characteristics and national character. In the socialization,development trend of integration,new media played a role of the mainstream. The ordering of Popularity was appearing.

There are a large number of Internet users exceeded 20 billion in 2010 and more than 50 billion mobile phone users worldwide.With more than 450million Internet users and near 900 million mobile phone users, China began to become a truly global superpower new media users.

A breakthrough was made in China’s tri-networks integration.Social networking sites,microblogging, new sites, new media of audio and video, Mobile newspapers , electronic books and other paper forms of new media have developed rapidly. With the Phenomenon of new media economy, the network of democracy,new media color revolutions ,ideological warfare in network, e-government , e-commerce, Internet buzzword of the “hot”, new media penetrate deeply to political ,economic ,cultural and military fields.

《新媒体蓝皮书》BLUE BOOK OF NEW MEDIA

中国新媒体发展报告2011

annual report on development of new media in china (2011)

中国社会科学院新闻与传播研究所

主编/尹韵公

副主编/吴信训

执行主编/刘瑞生

社会科学文献出版社

2011年是新媒体发展史上极具标志性意义的一年，互联网和手机等新媒体继续高歌猛进，快速在全球扩张，纵深向社会渗透，新媒体领域“革命”不断、热点频发，新媒体发展出现了质的跨越。

全球视野下，中国新媒体在2010年表现出三个重要发展特征：新媒体的民族品格和中国特色彰显；在社会化、融合化中的主流作用凸显；普及化中的有序性渐显。

在发展广度上，2010年，全球互联网网民已突破20亿人，手机用户超过50亿户，中国互联网网民超过4.5亿人，手机用户已接近9亿，中国成为名副其实的全球新媒体用户第一大国。

在发展形态方面，中国三网融合有了突破性进展，在宽带、移动互联网以及3G网络的蔓延下，台式机、手机、平板电脑、笔记本、掌上电脑等新媒体终端极为多样化，新媒体技术不断更新，应用屈出不穷，社交网络、微博、新闻网站、新媒体音视频、手机报、电纸书等新媒体形态推陈出新、日益丰富。