目录

一．海尔产品在校园的推广背景·····································2 1、3C产品························································2

2、迷你家电·······················································3

二、市场分析······················································4

1、问卷设计·······················································4

2、问卷分析·······················································5

三、海尔产品的SWOT分析···········································11 1、3C产品·························································11

2、迷你家电·······················································12

四、市场营销推广策略··············································14

1、线上3C产品

产品改进·······················································14 产品推广·······················································15

2、线上迷你家电

产品改进·······················································16 产品推广·······················································16

3.线下活动

“时尚生活，我在前沿”图文征集··································17 海尔主题营销大赛···············································17