管理学测试

Chapter 9 Planning Tools and Techniques

TRUE/FALSE QUESTIONS

TECHNIQUES FOR ASSESSING THE ENVIRONMENT

1. Benchmarking is a form of environmental scanning.

(False; easy; p. 238)

2. Competitor intelligence chiefly involves corporate spying.

(False; easy; p. 239; AACSB: Ethics)

3. Competitor’s advertisements, want-ad placements, and corporate Web sites can all serve as good

sources of competitive intelligence.

(True; moderate; p. 239)

4. Buying a competitor’s product for evaluation is a form of environmental scanning.

(True; easy; p. 239)

5. Competitor intelligence becomes illegal corporate spying when it involves the theft of proprietary or

nonproprietary materials.

(False; easy; p. 240; AACSB: Ethics)

6. Time series analysis, substitution effect, and economic indicators are all examples of quantitative

forecasting techniques.

(True; moderate; p. 241)

7. A manager who wanted to predict next quarter’s sales on the basis of 4 years of previous sales data

would probably use time series analysis.

(True; moderate; p. 241)

8. The more dynamic the environment, the more likely managers are to forecast effectively.

(False; difficult; p. 242)

9. Benchmarking involves evaluating company effectiveness against its own standards.

(False; moderate; p. 243)

10. To be most useful, benchmarking should involve companies in the same industry.

(False; moderate; p. 243)

TECHNIQUES FOR ALLOCATING RESOURCES

11. Before managers can organize and lead in order to implement the goals, they must have a budget. (False; moderate; p. 244)