《展示设计》授课大纲

課程代碼： 課程名稱：展示設計Course Name：Display Design (存教務處 For file)

2014/2015學年 School Year 第1學期 1st Semester

科目類別Course Status： 編(修)訂人Compiler/Reviser: 課程學分Credits：3 編(修)日期Date：Aug. 19, 2014 總學時Total Credit Hours：45 hours 學院院長批准Dean：____________ 先修課程Prerequisite：研究方法 教務長批准Registrar：__________

一、課程描述與課程目標 Course Description and Objectives

（請以具體可測的方式列出Please state in a measurable manner）

The field of the decorative arts that includes the temporary festive decoration of streets, public squares, and industrial sites;window dressing; and the design of decorations and displays for demonstrations, public holidays, athletic events, parades, and various types ofexhibitions. Display design makes use of the expressive resources of architecture, sculpture, painting, graphics, theater, film-making, and lighting. Itthereby provides the most large-scale examples of a synthesis of the arts. Display design interacts with the existing architecture but, in contrast to it,usuallyhas agitational content. In addition, display design is similar to stage design. However, in traditional theater the set and other visual elements areperceived from a single external point of view, that is, the audience hall, whereas in display design the spectator is usually inside a multidimensionalspace, such as an exhibition, or becomes himself a participant in the artistic resolution of the action, as in a demonstration.

If monumental art reflects the spirit of an epoch in generalized images that are to some extent timeless and is created from such “everlasting” materialsas stone, metal, and smalt, then display design is a transient, often polemical reaction to the concerns of the day. Concise poster images rendered inlight materials and mobile constructions produce vivid spatial and color effects. As a rule, displays are not designed for reproduction.

The origins of display design lie in the religious rituals of antiquity—celebrations of the sun and the coming of spring— and in ancient Greek processionsand Roman triumphal marches. Carnivals and religious processions of the Middle Ages often became the occasion for vivid demonstrations of popularartistic culture.

透過課程中每一單元的練習與觀察，這過程不僅是一種創作的激發也是一位設計師培育的重要經驗。本課程是設計藝術的核心重點，它提供學生觀看、創作一件設計作品的入門基礎，透過有啟發性的練習、基本的視覺規則與元素的探索，讓有心致力於設計創作的同學，從中建立個人的美學素養與設計欣賞眼光，進而發揮於自己的創作上。

完成該課程學習後，學生應該能夠獲得如下技能On completion of the course students should be able to:

課程教學計畫Course Syllabus (存教務處For file)

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