苏州城市形象报道研究

文学院·新闻传播学院 05新闻学 顾燕

内容摘要：本研究采用抽样调查的形式，运用内容分析法对2006年《苏州日报》中有关城市风貌、城市精神、城市文化的报道进行调查统计分析。研究发现《苏州日报》在苏州城市形象报道上有其独特之处，即采用多种报道模式将苏州的城市形象刻画于受众的大脑中。我们的研究的特点之一，是通过细致入微的观察统计，分析《苏州日报》的多种报道方式在其塑造城市形象上的特殊效果。我们在研究过程中，还试着采用逆向思维方法，在研究媒体塑造城市形象的同时，考察特定的城市形象对媒体的反响影响。

Statistic analysis studying the form adopt sampling investigation originally , applying content analysis law to make an investigation to middle in 2006 "Suzhou daily " news report about city scene , city spirit , city culture. Study the cerebrum finding that "Suzhou daily " in having whose unique that place , city image being to adopt the various news report pattern with Suzhou to depict Yu accepting the masses on Suzhou city image news report is middle. One of our research characteristic, being to pass is meticulous in every possible way variety observing statistic analysis, "Suzhou daily "'s reports the peculiar way effect on it's the image molding a city. We are studying process is middle , are trying adopt reverse thought method, the echo inspecting the specially appointed city image while studying the medium molds the city image, to the medium affects.

关键词：城市形象 城市文化 城市风貌 城市精神 内容分析法 《苏州日报》

一、研究缘起

城市形象是一个城市重要的无形资产，是人们对一个城市整体的主观看法和观念(Foot, 1999) ，它对城市的发展具有不可忽视的影响力。Foot (1999) 指出城市形