对淘宝网的市场营销策略进行分析研究,吸取成功的经验

目录

1 淘宝网发展状况 ........................................................................................................................... 2 淘宝网营销战略 ...........................................................................................................................

2.1淘宝网电子商务模式营销策略 ...........................................................................................

2.2 淘宝网网络营销策略分析 ...................................................................................................

2.2.1 市场定位：稳、准 ...................................................................................................

2.2.2 体验营销策略：免费就是硬道理 ...........................................................................

2.2.3 品牌娱乐策略 ...........................................................................................................

2.2.4 广告攻势：风风火火 ...............................................................................................

2.2.5 结盟行动：发展的利器 ...........................................................................................

2.2.6 安全体系：“定心丸” 支付宝的优势 ...............................................................

3 淘宝网营销策略的实施问题及其对策分析 .................................................................................

3.1 消费者的消费心理 ..............................................................................................................

3.2 建立良好的企业形象，提高网络商品品牌知名度 ..........................................................

3.3 坚持虚拟商店的便利性，为消费者提供更好的服务 ......................................................

3.4个性化营销 ........................................................................................................................... 4 电子商务市场发展前景分析研究 .................................................................................................

4.1专一化趋势 ...........................................................................................................................

4.2融合化趋势 ...........................................................................................................................

4.3区域化趋势 ...........................................................................................................................

4.4大众化趋势 ...........................................................................................................................

4.5延伸化趋势 ...........................................................................................................................

4.5.1向电子商务实务扩展和延伸。 ................................................................................

4.5.2向产业化扩展和延伸。 ............................................................................................

4.5.3向技术管理的新需求扩展和延伸。 ........................................................................

4.6 国际化趋势 .......................................................................................................................... 参考文献：.........................................................................................................................................