移动阅读对电子书发展趋势的影响

摘 要：截至目前， 3G网络在我国的应用已五年有余，手机媒体也得到了广泛普及，移动阅读、无线阅读犹如星星之火已然形成燎原之势。在这场电子书阅读器市场、PC市场与手机阅读市场的激烈中交锋，前者的处境显然有些尴尬。然而，前者有国际成功经验可鉴，后者有规模空前的用户基础，如果单独发展，各自为战，双方都会在激烈的竞争中有所耗损，如何将二者有机结合起来，互相促进，并驾齐驱，才是二者合理的出路。尤其对于电子书产业的发展来讲，只有依托移动阅读市场强大的资源才能看到辉煌的明天。本文旨在通过梳理电子书产业和移动互联网、移动媒体的发展脉络，研究、分析二者的发展契合点，探究在移动阅读时代背景下，电子书产业的发展之路。

关键词：移动阅读市场；途中阅读；移动终端；电子阅读器；手机媒体

Abstract：Up to now, 3 g network application has more than five years in China, the mobile phone media has been widely popular, mobile, wireless reading is like a spark is formed start a prairie fire. In the e-reader market, the PC market and the fierce clash of mobile reading market, the former obviously embarrassed situation. However, the former has the international successful experiences can jian, the latter has a user base on an unprecedented scale, if separate development, own, both sides will be a loss in the fierce competition, how to combine the two organic, promote each other,, is the reasonable way out. Especially for the e-book industry, only relying on the mobile reading market powerful resources to see brilliant tomorrow. The purpose of this paper is to comb through the e-book industry and the development of mobile Internet, mobile media, research, analysis of the development of the spot to explore under the background of mobile reading age, e-book industry development. Key words: the mobile reading market ; On the way to read ; Mobile terminal ; Electronic readers ; The handset media