工商管理导论课程讲义

英语专业

Lecture 1

Setting Up a Business

Ⅰ.Objectives and Tasks

Be familiar with the major forms of business.

There are four, namely, sole proprietorship,

partnership, corporation and franchising.

Know the advantages and disadvantages of the different forms of business.

Memorize the related technical terms.

Ⅱ. Major contents

There are four major forms of business in a market economy: Sole proprietorship, partnership ,corporation and franchising.

1.Sole Proprietorship

● Definition

A sole proprietorship is a business owned and controlled by one person. ★ Simple to Establish

★ Freer in Decision-Making

★ Easy to Keep Operational and

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