中国主要城市最新地产市场报告

RESIDENTIAL MARKET OVERVIEW

Guangzhou residential market stayed stagnant in 1Q 2012. According to the Report on the Work of the Government, Chinese government will strictly implement and gradually improve policies and measures to bring property prices down to a reasonable level. The first-hand residential trans-acted area from January to February was recorded at 552,200 sq m, down 34.3% compared to the same period of last year. The deal area inFebruary even dropped to 233,000 sq m, the lowest monthly record in the past four years. Despite a sharply drop of sales transaction volume, the new commodity housing price in the six central districts stayed at a high level and increased by 3.49% Q-o-Q in this quarter to RMB14,090 per sq m. Simultaneously, the developers were more cautious in selecting the time to launch projects when seeing a strong wait-and-see attitude. Driven by price reduction of some projects, both of the rigid and improvement demand were released, gearing up an increase in sales transaction in March.

住宅市场概述

进入2012年，广州住宅市场依然低迷。2012年初全国两会提出：严格执行并逐步完善抑制投机、投资性需求的政策措施，进一步巩固调控成果，促进房价合理回归，表明房价调控政策将继续从紧。广州房管局统计资料显示，2012年1-2月广州新建商品住宅成交总面积为55.22万平方米，环比下降34.3%；其中2月新建商品住宅成交面积仅为23.35万平方米，为近四年来月成交量最低。虽然成交量下降，但住宅平均价格依然坚挺，1-2月新建商品住宅房的网签均价为14,090元/平方米，环比上升3.49%。楼市观望气氛浓厚，开发商愈加谨慎推盘，2012年1-2月批准商品房预售8,312套，总面积97.6万平方米，同比减少32.55%。而进入3月份，住宅市场成交有所增加，主要是部分楼盘降价入市，刚性需求和改善性需求在该月得到释放。

2012 Q1

In 1Q 2012, the overall land sales market was 土地市场方面，第一季度广州住宅土地成交同样halted with only two land plots both sold at the 遇冷，整个季度全市仅成功拍出两幅住宅用地，reserve price.

均以底价成交。

In high-end residential market, two new projects in Tianhe district and Haizhu district comprising of 15 and 136 units respectively were launched this quarter. Given the large supply since 2011, the high-end residential market was under fierce competition, and the sales price of some projects was far lower than expectation. Take Riviera and Canton View Bay for example, their average sales price were RMB51,272 sq m and RMB52,350 sq m, both lower than the anticipation of over RMB70,000 sq m.

豪宅方面，2012年第一季度，广州中心六区内新增两个高端住宅项目，分别是天河区的颐和四季公馆推15套146－200平方米高区住宅；海珠区保利 天悦推136套310平方米豪宅。由于2011年广州多个豪宅项目入市，特别是在第四季度有多个高端住宅项目集中发售，高端住宅市场竞争激烈，造成部分在售项目成交价格远低于市场早前预期，如天河区“天銮”和越秀区爱群荟景湾实际成交均价分别为51,272元/平方米和52,350元/平方米，而两项目原本预期售价均超7万元/平方米。