中国超市连锁零售行业分析报告2008-2009

目 录

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综述.....................................................................................................4 连锁零售行业发展总体情况....................................................................4 1.1.1 基本数据...................................................................................4 1.1.2 零售行业面临的共性问题............................................................6 1.1.3 应对措施...................................................................................8 几种主要业态的发展特点......................................................................11 1.2.1 大型超市和超市.......................................................................11 1.2.2 百货店....................................................................................12 1.2.3 便利店....................................................................................13 1.2.4 家电........................................................................................14 超市经营情况......................................................................................16 发展概要.............................................................................................16 2.1.1 业态成长.................................................................................16 2.1.2 样本企业经营情况....................................................................18 2.1.3 样本门店情况..........................................................................21 2.1.4 市场份额.................................................................................29 2.1.5 市场区隔.................................................................................31 2.1.6 渠道渗透.................................................................................34 市场环境分析......................................................................................36 2.2.1 金融危机的短期影响.................................................................36 2.2.2 企业的应对措施.......................................................................39 2.2.3 市场环境与竞争分析.................................................................41 2.2.4 价值链分析..............................................................................43 发展趋势.............................................................................................49 2.3.1 行业增长和热点区域.................................................................49 2.3.2 与消费者关系..........................................................................49 2.3.3 战略转变.................................................................................50 2.3.4 行业集中度..............................................................................50 附录...................................................................................................52 城市分级标准......................................................................................52 2008年中国连锁百强...........................................................................53 2008年中国快速消费品连锁零售百强....................................................56 2008年主要海外品牌经营情况..............................................................59

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