市场营销专业英语核心词汇

The production concept 生产观念

Wide distribution 广泛的分销

Expand market 市场扩张

Prospective buyers/potential customers/prospect 潜在顾客

Hard selling 卖力的推销

Dissatisfied customer 不满意的顾客

Marketing concept/societal marketing concept 营销观念/社会营销观念 Take an inside-out perspective 采用由内而外的视角

Long-term customer relationship长期的顾客关系

Target market 目标市场

Operating cost 运营成本

Responsive marketing 响应型营销

Creative marketing 创造型营销

Market segmentation 市场细分

Target choice 目标市场选择

Product positioning 产品定位

Market diversification 市场多元化

Product portfolio 产品组合

The volume of sales required for profitability 盈亏平衡销量 Sustainable competitive advantage 可持续竞争优势

Joint venture 合资企业

Problem recognition 问题识别

Information search 信息收集

Evaluation of alternative 备选方案的评估

Purchase decision 购买决策

Postpurchase behaviour 购买后行为

Frequently purchased product 经常购买的产品

Evaluative criteria 评估的标准

The second-most preferred brand 第二喜欢的品牌

On sale 促销

Salesperson persuasiveness 销售人员的劝说

Maximize customer satisfaction使顾客满意最大化

Toll-free telephone 免费电话

Positive postpurchase communication 积极的售后沟通

Advertising campaign 广告活动

Routine response behavior 常规反应行为

Limited decision making 限制性决策

Purchasing power 购买力

Financial/social/psychological risk 财务/社会/心理风险

Reference groups 参照群体

Opinion leaders 意见领袖

Family members 家庭成员

Family life-cycle stage 家庭生命周期阶段