杭州户外广告研究—候车亭广告价值透析

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杭州户外广告研究—候车亭广告价值透析

作者:余晓杰

【摘要】 本文涉及到杭州户外广告形式之一——候车亭广告的价值研究。候车亭广告作为一种新兴的户外网络媒体,其广告的形式及传播的效果越来越受到大家的认可。杭州作为一个二线广告市场城市,很多广告理论上的研究被忽视。本文作者本着负责任的态度,通过实地考察和数据资料的收集整理,从销售特点、品牌投放、受众等方面对候车亭广告进行了探讨。

【关键词】 杭州 户外广告 候车亭广告 价值

【Abstract】 This text involves one of the outdoor advertising forms in Hangzhou --Value research of advertisement of bus shelter. Bus shelter advertisement as one new developing outdoor network media, form and result that communication of advertisement its approve by the everybody more and more. Hangzhou, as an advertising market city of Line two, the research in theory of a lot of advertisements is ignored. The author of this text, in line with the responsible attitude, through investigate and data materials compile on the spot, have carried on the discussion to the advertisement of bus shelter from respects , such as characteristic of selling ,

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