Marketing plan of Mary Kay

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Marketing plan of Mary Kay

Part I Summary

Mary Kay is well known to everyone, in sixteen years witnessed the development of China’s history direct sales. The primary marketing objective is to increase market share., expand the product well-known and establish a good corporate image. In order to achieve the product of similar products within the region known as the first. Part II Environment Analysis

In order to meet the global of the Mary Kay independent sales force, Mary Kay company has two advanced manufacturing center: One is located in Dallas, USA and the other is located in Hang zhou China. It famous for the high quality products, complete product and good service. Adhering to the “how you want others to you, how you treat others” the purpose. Positive commitment to corporate social responsibility, continue to guide employees and sales force, influence more to contribute to society and environment.

Inferior environment: Although Mary Kay has advanced technology and high quality products, but her direct way in some ways cannot make its product advantage to play to

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